Ruby Bloom

The Premium Jewelry Landscape in Pakistan

Premium jewelry in Pakistan (often referred to as "Zevar") has evolved from traditional heavy gold to high-quality Zircon, Kundan, and Sterling Silver pieces that offer a "real jewelry" look at a fraction of the price.

Popular Blog Topics & Trends

  • The Rise of Moissanite: Many premium blogs now focus on Moissanite as a sustainable, high-brilliance alternative to diamonds for bridal sets.

  • Modernizing Kundan: How to pair traditional Kundan (glass stone in gold foil) with contemporary Western wear or "Fusion" outfits.

  • Antique Gold Finishing: A major trend for 2026 is the "Sahara" or "Matte Gold" finish, which mimics heirloom jewelry.

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